The ________ element of the marketing mix involves decisions as to what is the most appropriate channel.
A. product
B. promotion
C. price
D. distribution
Answer: D
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Which of the following is NOT one of the main elements of a typical business plan?
A) product overview B) market overview C) business overview D) promotions overview E) financial overview
The practice of attending to the "image" of a firm is sometimes referred to as:
A. reputation management. B. crisis management. C. branding. D. gentrification.
Your goal at an interview is not to express your personality through clothing and accessories but to dress in a way that allows people to focus on what you say
Indicate whether the statement is true or false.
Refer to Instruction 8.1. The risk of strategy #1 is that interest rates might go down or that your credit rating might improve. The risk of strategy #2 is: (Assume your firm is borrowing money.)
A) that interest rates might go down or that your credit rating might improve. B) that interest rates might go up or that your credit rating might improve. C) that interest rates might go up or that your credit rating might get worse. D) none of the above