Which of the following marketing communications tools has the highest cost-effectiveness in the introduction stage of the product life cycle?
A) personal selling
B) sales promotion
C) interactive marketing
D) direct marketing
E) events and experiences
E
You might also like to view...
The auditor is permitted to violate the confidentiality rule in providing relevant information to an inquiry by a major shareholder of the client
a. True b. False Indicate whether the statement is true or false
The following information is from the December 31, 2018 balance sheet of May Corporation.
What was the total paid-in capital as of December 31, 2018?
A) $736,000
B) $996,900
C) $913,000
D) $888,000
Western cultures judging people from other cultures who use their hands to eat rather than use utensils is an example of ______.
A. euphemism B. narcissism C. ethnocentrism D. altruism
Which of the following racial groups have been the focus of most race and ethnographic studies of workplace diversity in the U.S.?
A. Hispanics and Asians B. Whites and Native Americans C. African Americans and Whites D. Asians and African Americans