What should the seller's marketing mix focus on?
A. satisfying the needs of the buying consumer and the middlemen
B. satisfying the needs of the company to make more profit and generate monetary rewards for the purchasing manager
C. satisfying the needs of the individuals buying the product and other prospective buyers
D. satisfying the needs of the company and the individuals who influence the purchase
E. satisfying the needs of the buying company and its purchasing manager
Answer: D
You might also like to view...
Marielle points out during the meeting that the group has fallen a half hour behind schedule according to the agenda, and should get back to the important work at hand. She is performing a ______ role.
A. relational B. task C. maintenance D. social E. production
List and briefly describe the major channel functions
What will be an ideal response?
Why is search engine optimization an important process for online marketers?
What will be an ideal response?
Which of the following is the adoption process stage at which the consumer considers whether trying the new product makes sense?
A) awareness B) interest C) evaluation D) adoption E) trial