When is it advisable to predominantly use sales promotion in a promotional mix?
What will be an ideal response?
Sales promotions are used to invite and reward quick response. Sales promotions are short-lived; therefore, sales promotions should be used when the marketer intends to make a quick, dramatic impact on an intended audience with the use of coupons, samples, contests, etc.
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Which of the following is the first step in the four-step process of setting the right price of a product?
A. Estimate demand, costs, and profits. B. Establish pricing goals. C. Choose a price strategy to help determine a base price. D. Fine-tune the base price with pricing tactics.
The practice of outsourcing routine activities, such as customer order entry or human resource transactions, is called _____.
Fill in the blank(s) with the appropriate word(s).
Which legal code makes the bribing of public officials illegal?
a. Title 18, U.S. Code Section 201 b. Title 41, U.S. Code Section 51 to 58 c. Title 18, U.S. Code Section 1341 d. Title 18, U.S. Code Section 1344
Which of the following statements is true of the Sarbanes-Oxley Act?
A) Accounting firms are allowed to provide both auditing services and a full range of consulting services to their public company clients. B) Those who commit securities fraud must be sentenced to 10 years in prison. C) All private and foreign companies must issue an internal control report evaluated by an outside auditor. D) The Public Company Accounting Oversight Board oversees the work of auditors of public companies.