Discuss how visual attractiveness of the survey instrument effects and influences the survey effectiveness and the data collection. Describe what an attractive survey should look like.

Question

What will be an ideal response?

Answer 1

Ans: Varies.

An attractive questionnaire is:
• More likely to be completed.
• Less likely to confuse either the respondent or, in an interview, the interviewer.
• Should increase the likelihood that different respondents interpret the same questions in the same way.
• Visual design of a questionnaire has more subtle effects on how respondents answer questions (Dillman & Christian, 2005, pp. 43–48).
Seemingly minor differences, such as whether responses are grouped under headings or just listed, whether separate response choices are provided or just the instruction to write in a response from a list of choices, and how much space there is between response choices can all affect the distribution of responses to a question.
Features of an Attractive Questionnaire:
• Does not look cramped; plenty of white space--more between questions than within question components--makes the questionnaire appear easy to complete.
• Response choices are distinguished clearly and consistently--listed vertically rather than horizontally across the page.
• The proper path through the questionnaire for each respondent is identified with arrows or other graphics