What is included in the first part of a marketing strategy statement?
A) distribution strategy
B) product longevity
C) long-run sales goals
D) promotional mixes
E) target market description
E
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'Services are consumed as they are produced' describes the _______ characteristic of services
a. intangibility b. inseparability of production and consumption c. perishability d. heterogeneity
__________ is used to increase the flexibility of team members, by having them trained in the technical skills of two or more jobs.
a. Assertiveness training b. Cross-training c. Team resource management d. Interpositional training
The implied warranty of fitness for a particular purpose refers to ________
A) a warranty that allows the purchaser to recover the full purchase price if there is any dissatisfaction with the product B) a warranty that is clearly stated by the seller or manufacturer C) a warranty that arises when the seller tells the consumer that a product is fit for a specific use D) a warranty that a product is reasonably fit for ordinary use
The break even cash inflow is the minimum level of cash inflow necessary for a project to be acceptable
Indicate whether the statement is true or false