The second generation of CRM systems provided a(n) ________ view of every customer interaction with the organization
A) planned
B) holistic
C) transactional
D) collaborative
B
You might also like to view...
The public relations function has become increasingly valuable in the international arena for the following reasons, except:
A) lack of sponsorship opportunities in many countries B) impact of terrorism and war has heightened sensitivities of many nations C) differences between cultures D) growing number of international firms
Terms of "2/10, n/30" are an example of a trade discount
Indicate whether the statement is true or false
When companies set prices, the government and social concerns are ________ factors affecting pricing decisions
A) external B) internal C) economic D) cultural E) organizational
Which of the following statements is false?
a. The formula for computing the predetermined overhead rate uses Actual overhead as the numerator. b. Cost allocations can be made across time periods or within a single time period. c. Normal costing assigns overhead to products using a predetermined overhead rate. d. The formula for computing the predetermined overhead rate uses Budgeted overhead as the numerator.