What are the specific methods recommended by Ken Lizotte for how individuals can become thought leaders? Explain your answer in detail
What will be an ideal response?
Regardless of the vehicle used to showcase a thought leader, using experts as part of an MPR strategy should follow these tenets offered by Ken Lizotte, author of The Expert's Edge: Become the Go-To Authority People Turn to Every Time. First, you should be authentic. Offer ideas that you can sincerely stand behind. If you are a sales expert, offer ideas for effective selling that you've developed or at least investigated yourself. Second, don't self-censor. You might worry that your ideas are not original enough or that they've been said or written about before. No matter; many ideas are "evergreen "and can be put out for people to hear and learn again and again. Third, say it your way. Don't try to sound like someone else, such as a mega-famous thought leader. Nobody needs to hear about your "seven habits of highly effective people." Make up your own way of communicating your ideas; don't copy from someone else. Fourth, persistence is everything. Put your ideas out there wherever you can and watch the chips fall where they may. Submit speaking proposals to 100 meeting planners, not just to one. Submit your articles to 100 publications, not just one article to one. Submit your book proposal to 20 publishers. Then follow up as much as possible. Don't wait for the phone to ring. Fifth, look to the future. Don't just write or speak about what you know. Instead, predict trends, analyze new developments, and speculate about the implications of what's currently going on. The true thought leader helps LEAD the way. Decide where the road is going and beckon your followers to join you on a journey.
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