________ bypass channel intermediaries and sell directly from manufacturer to consumer through personal, one-to-one contact.
A. Order getters
B. Direct sellers
C. Direct marketers
D. Missionary salespeople
E. Transactional sellers
Answer: B
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Countries, businesses, and people are becoming increasingly interdependent. To succeed on an international level, managers in all fields need a global mind-set. Write a short essay expounding on what it means to have a global mind-set and why it is necessary in today's business environment. Include your thoughts on two or three steps a manager can take that will help him develop a global mind-set.
What will be an ideal response?
A(n) ________ is a company-specific virtual information system that systematizes the knowledge of its employees, facilitates sharing, and integrates their expertise.
A. expert system B. knowledge market C. enterprise resource planning system D. knowledge economy E. knowledge management system
Which of the following is most likely a characteristic of Generation Xers?
A) They were the first group to grow up in the Internet era. B) They comprise a considerably larger population than the baby boomers. C) They prefer quantity over quality of products. D) They are the least educated generation to date. E) They are generally unreceptive to ad pitches that make fun of tradition.
The opposite of in-home shopping, on a convenience dimension, is _____
a. routine decision making b. outshopping c. store loyalty d. mapping