________ conflict occurs between different levels of the same channel, while ________ conflict occurs among firms at the same level of the channel
A) Horizontal; vertical
B) Vertical; horizontal
C) Contractual; corporate
D) Corporate; franchise
E) Wholesaler; retailer
B
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Nonstandardization of services increases when:
A) service creation is automated. B) service is delivered from a unique location. C) service delivery is outsourced. D) customer contact time is minimal.
Search engines build an index of all web content through the use of spiders.
Answer the following statement true (T) or false (F)
ABC Partnership agrees to hire an "errand runner" 20 hours per week for the summer. Alan, a partner, interviews a college student and decides to offer her the job. But she says she needs a 40-hour-a-week job, so Alan agrees to make it 40 hours. What result?
a. ABC Partnership is not bound to hire her. b. ABC Partnership is bound to pay her for 40 hours per week. c. Alan is bound to pay her for 20 hours per week. d. Alan has to pay her for 40 hours per week.
Running Press created a line of palm-sized mini books that were sold as point-of-sale impulse items. The company grew rapidly, even though it had a small fraction of the sales in the publishing industry. They used a pure overall cost leadership strategy to capture market share.
Answer the following statement true (T) or false (F)