Environmental scanning is mostly used
A. to gather information on market weaknesses.
B. during the planning process to obtain information on opportunities and threats.
C. to predict weather conditions in the agricultural sector.
D. to determine triple bottom-line report data.
Answer: B
You might also like to view...
Giving examples, show how sampling can be an effective sales promotion technique
What will be an ideal response?
In its ads, The Coffee House stresses consumers' overall emotional impressions of the brand with an attractive slogan. Through this slogan, The Coffee House wants to convey that it sells exquisite and refreshing coffee to its consumers. It wants its consumers to purchase on the basis of this impression and not comparison. This is an example of a marketer using
A. bait-and-switch marketing. B. belief-bias effect. C. the mirror-image rule. D. the affect referral decision rule. E. nonqualitative evaluative criteria.
The break-even point refers to the point at which _______.
a. make cost > buy cost b. make cost = buy cost c. make cost < buy cost d. Make cost and buy cost are unrelated to the break-even point.
A landlord is not responsible for maintenance in the common areas
Indicate whether the statement is true or false