This media theory contrasts the others in one major way; it suggests the viewers have control and will attend to the media for their own purposes.

A. media richness theory
B. social network analysis
C. uses and gratifications
D. diffusion of innovations


C. uses and gratifications

Communication & Mass Media

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________ are specific illustrations of a category of people, places, objects, actions, experiences, or

conditions. A) Definitions B) Examples C) Statistics D) Narratives

Communication & Mass Media

In factual argumentation, arguments about significance focus on units of argument

that call the audience's attention to why the consequences of what has happened, is happening, or will happen are important. Indicate whether the statement is true or false

Communication & Mass Media

The factors Herzberg found to be motivational were work itself, achievement, growth and responsibility, recognition, and advancement

Indicate whether this statement is true or false.

Communication & Mass Media

It's considered cheating to use research for one class as speech material for another, even if the material is adapted to the new audience

Indicate whether the statement is true or false

Communication & Mass Media