Why is the online focus group process faster to analyze than the traditional method?
What will be an ideal response?
The online focus group process is faster to analyze than the traditional focus group method because respondents are asked to always start their response with the question number, so the moderator can quickly tie the response to the proper question. This makes it fast and easy to transcribe a focus group session. The group interaction lasts for about an hour. A raw transcript is available as soon as the group is completed, and a formatted transcript is available within 48 hours.
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