A ________ strategy targets customers who have not yet purchased the product or service
A) market formation
B) market penetration
C) market modification
D) market development
D
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As a result of the ad campaigns depicting Brazil as a multicultural land of carnivals and beaches, any mention of the country makes people think of sun and sand. This is an example of ________
A) collectivism B) target market impact C) ethnocentric thinking D) country-of-origin effect E) cognitive dissonance
Vladimir’s organization gives raises for completing certain tasks, not just showing up and being loyal to the firm. Vladimir’s organization pays more for ______.
A. performance B. competence C. compression D. structure
The parties to a license are the licensor and the licensee
Indicate whether the statement is true or false
What type of exporting has the least amount of commitment and risk but will probably return the least profit?
A. unilateral B. joint C. licensing D. direct E. indirect