For many people, what can be a disadvantage of the high mobility of social media?

A. You are expected to respond instantly to an email, text message, or tweet.
B. You can quickly send a message to thousands of people.
C. It is easy to record and distribute past messages.
D. It is simple to connect with someone in a distant place.


Answer: A

Communication & Mass Media

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Merlin, a public relations professional, is prepping a company spokesperson for a talk show

What recommendation should Merlin give to the spokesperson, so he focuses on the message rather than publicizing his organization's products or services? Why is it beneficial? a. The spokesperson should mention the company name or the brand only once or twice during the interview; it helps the show from being too commercial and promotional. b. The spokesperson should avoid industry jargon; it benefits the larger audience understand better. c. The spokesperson should use the bridging technique; it ensures accuracy while speaking. d. The spokesperson should dress appropriately; it shows his passion and convinces the audience of his credibility.

Communication & Mass Media

In a brief essay, explain why the Anne Frank House might have decided to publish a graphic novel account of the life of Anne Frank.

What will be an ideal response?

Communication & Mass Media

Logan and Abigail met in an online chat room. They've been e-mailing back and forth, trying to get to know one another. Abigail uses a lot of emoticons to convey her emotions, whereas Logan likes to insert images and replace profanity with random punctuation. These interactions illustrate the influence of nonverbal communication on ________ communication.

A. computer-mediated B. romantic C. cross-cultural D. gender

Communication & Mass Media

If a patient with thyroid cancer is administered 750 mcg iodine-131, how much iodine-131 will still remain in this patient's system after 2 days?

What will be an ideal response?

Communication & Mass Media