According to your textbook, emotional appeal is

A. most effectively generated by using emotionally charged words.
B. unethical unless the emotional appeal is combined with causal reasoning.
C. seldom used by public speakers in support of honorable causes.
D. inappropriate in a persuasive speech on a question of policy.
E. often necessary when a speaker is trying to move an audience to action.


Answer: E

Communication & Mass Media

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