Which of the following steps in the innovation-adoption model of marketing communications corresponds to the cognitive stage that a buyer passes through?
A) interest
B) evaluation
C) trial
D) awareness
E) adoption
D
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Meadows Company sold 500 units of inventory at $25 per unit on account. The company uses the perpetual inventory system and the FIFO inventory costing method. The beginning inventory included 400 units at $15 per unit. The most recent purchases include 600 units at $18 per unit. Prepare the journal entries to record the sale. Omit explanations.
What will be an ideal response?
Our ______ are what we hold to be true and false.
a. values b. beliefs c. attitudes d. ethics
Reviewing the Obama presidency, which of the following statements is true?
A) Social media and the Internet have changed politics and lobbying forever. B) Relations with the Washington press corps were forever damaged. C) President Obama stuck with the proven approaches of his predecessors. D) The best public relations operates behind the scenes.
Which of the following is a difference between individual branding and family branding?
a. Individual branding uses different brand names for different products, while family branding markets several different products under the same brand name. b. Individual branding is used when products do not vary in use or performance, while family branding is used when products vary greatly in use or performance. c. Individual branding identifies the brand of a part that makes up the product, while family branding identifies the entire product. d. Individual branding is used when two brands receive equal treatment, while family branding is used when two brands borrow from each other's brand equity.