Discuss three ways that religion can be seen as a form of consumption. What are the implications of seeing religion through a consumption lens?
What will be an ideal response?
but could include a discussion of the idea that religious institutions are seeking to serve a market and there are many choices so they enter competitive relationships with other religious organizations to expand market share and attract more consumers or people. Religious consumers have different tastes, and like other consumer tastes, are tied to and influenced by class, race, gender, education, region, and similar factors. People also “purchase” for different reasons. Religious leaders may need to respond to “market demand.” Religious holidays have also been commercialized. Megachurches can be considered as a response to a market, which offer consumer-friendly choices by adding multimedia, fitness classes, rock music, and other fun and social activities to make religion fit with contemporary leisure activities.
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What will be an ideal response?