Which of the following is the best example of direct-response print advertising?
A. the home page for an athletic shoe company
B. a magazine ad for pet food that asks you to call a toll-free number for more information
C. an unsolicited e-mail that asks you to purchase the services of a local lawn care company
D. an SMS with a coupon for a department store
E. an advertorial about vitamin benefits
Answer: B
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