What is the reason for including food in the price?
What will be an ideal response?
The main reason is that with a captive audience there are other opportunities to make profits. For instance, cruise ships quite often find other ways to charge passengers for food, even though the package may be ‘all-inclusive’. All ships will offer free dining, of course – typically meals in the ship’s main dining room and buffet venue, as well as room service. Yet new and upgraded ships are sporting more and more extra-fee venues – everything from casual, family-style Italian to exclusive Chef’s Tables and restaurants designed by celebrity chefs. Most alternative restaurants charge in the £12 ($15) to £36 ($45) range, but a Chef’s Table experience or wine-paired meal could be upwards of £80 ($100) per passenger. In addition to these speciality venues, cruise travellers are tempted to part with their cash (dollars) for speciality desserts (ice cream, gelato, cupcakes and other fancy pastries), special dishes in the main dining room (such as high-quality cuts of steak and whole lobsters), room service in the middle of the night, dinner theatre, pizza delivery and even pub grub. Many European lines charge á la carte prices in their alternative venues.
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