Facility-driven or equipment-based services must be concerned with what three factors? List and briefly define each of the three
What will be an ideal response?
Operational factors involve showing the customer how to use the service. Examples include legible and easy-to-see signs and queue houses at amusement parks. Locational factors refer to where the business is located. Marketers look for locations that are convenient and attractive for their customers. Environmental factors involve the storefront and interior environment of a service provider's establishment. A current trend is service providers borrowing techniques from retail stores, working to create a pleasant environment as part of their marketing strategy.
You might also like to view...
One of the dimensions of trustworthiness is ______, which is looking out for others’ interest.
a. loyalty b. selflessness c. consideration d. empathy
During which phase of the CPFR are goods produced, stocked, shipped, and delivered to meet demand?
DA. analysis B. strategy and planning C. execution D. demand and supply management
Charles states he has authority to contract for Wyatt and that he will be personally liable if he does not in fact have the authority to bind Wyatt. Identify the name and effect of Charles's statement. If Charles enters the contract without making such a statement, is there a way the same effect could result?
The optimal stress level ________.
A. provides the best balance of challenge, responsibility, and reward B. is characterized in research as Type "O" stress C. is near zero D. All of the choices are correct.