When you consider certain kinds of information in order to make sure your message will fit your audience's frame of reference, you are performing which of the following?
A) an audience manipulation
B) an audience persuasion
C) an audience questionnaire
D) an audience analysis
D
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Once you have received the results of your Media Writer’s Self-Perception Scale, please explain why the scale and knowing your writing strengths/weaknesses is important, what you learned, and how you apply these insights into your media writing in the future. Include one paragraph per point requested.
What will be an ideal response?
Edward Bernays became known as the father of modern public relations for his "big ideas" on how to motivate people
Indicate whether this statement is true or false.
Recalling the BP oil spill crisis, what was the biggest shortcoming in the company's social media efforts?
A) Company "tweets" put the organization first. B) BP failed to make use of multiple social media channels. C) They designated only one single spokesperson. D) The company appeared to be defensive and negative. E) BP's social media outreach did not gain enough attention to go viral.
Drawing conclusions from data is more valid when it is not done alone
Indicate whether the statement is true or false