If an organization does not develop programs in-house, then the development group of the information systems (IS) department will include programmers, test engineers, and technical writers.
Answer the following statement true (T) or false (F)
False
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Which of the following statements is NOT true about the endless chain referral method of prospecting?
A. It is a very effective method for finding customers. B. The customer often refers the salesperson to friends and acquaintances. C. Satisfied customers are likely to buy again from the salesperson. D. It involves asking the customer if they know others who might be interested in the product. E. It involves a group of salespeople in related fields meeting regularly to share sales leads.
_______ means segmenting and targeting markets precisely and then tailoring offerings to match exactly the demands of those niches
a. Product leadership b. Customer intimacy c. Operational excellence d. Strategy
The objectives section in a marketing plan ________
A) covers the goals of the marketing plan project B) provides a sketch of the market in which the plan is to be implemented C) examines the separate groups that make up the market D) surveys the organization's competition
The national identities of products are blurring due to the effects of
A. globalization. B. nearshoring. C. downsizing. D. furloughing.