When respondents in a research study tell the researcher what they think will make them “look good” to the researcher, it is known as the ______.

a. social desirability effect
b. self-fulfilling prophecy effect
c. negative-attitude effect
d. socio-egocentric effect


a. social desirability effect

Communication & Mass Media

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Latin American films often closely examine poverty and the desperation it breeds as can be seen in City of God and Maria Full of Grace. ___

Indicate whether the statement is true or false

Communication & Mass Media

The large network purchases are done:

a. before the vendor(s) are selected b. before the RFP is sent out c. after the RFP is sent out, but before the vendor(s) are selected d. after the vendor(s) are selected e. after the network has been implemented

Communication & Mass Media

Professor Gaynor is able to adapt to the different attributes, attitudes, and interests of her

students. What delivery style helps her by giving her a degree of give and take? A) extemporaneous B) memorized C) impromptu D) manuscript

Communication & Mass Media

Your own understanding of who you are as a person comprises your

A. reference group. B. self-concept. C. image. D. face.

Communication & Mass Media