Whatever the specific purpose, the general purpose of persuasion is to

a. be authoritative and dominating.
b. be creative.
c. move audiences to thought and action.
d. enhance physiological and psychological needs.


c. move audiences to thought and action.

Communication & Mass Media

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How are commitment and cohesiveness different?

What will be an ideal response?

Communication & Mass Media

Communication as __________ is the oldest and most simplistic of the models of human

communication. A) action B) interaction C) transaction D) contraction

Communication & Mass Media

According to systems theory, the organic system is suited to change, while the mechanistic system functions best in stable conditions

Indicate whether this statement is true or false.

Communication & Mass Media

Members with low levels of communication apprehension may appear more confident

True False

Communication & Mass Media