The internal rate of return may be defined as the:
A) percentage increase in the value of an investment over its useful life.
B) the minimum return required by investors to hold a firm's securities.
C) the discount rate at which a project's NPV is negative.
D) the discount rate at which a project's NPV equals zero.
E) the maximum rate of return expected from a project.
D
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Green marketing is:
A) a form of cause-related marketing B) an Internet intervention focused on money-making C) developing and selling environmentally friendly products D) a type of apology strategy in which money is paid to the victim
Fizzzle Inc sold a piece of equipment during the period for $230,000 and recorded a gain of $45,000 on the sale. How should this gain be treated when preparing the operating activities section of the statement of cash flows using the indirect method?
a. A sale of equipment is an investing activity; the transaction will not affect the operating activities section. b. The gain is added back to net income in the operating activities section. c. The gain is subtracted from net income in the operating activities section. d. The entire sales price is subtracted from net income in the operating activities section.
Identify four wrap-up activities that are included in the closure process.
Fill in the blank(s) with the appropriate word(s).
Decisions concerning the selection of a target market and the creation of a marketing mix are made primarily as part of the ________ component of the marketing planning process
A) marketing objectives B) marketing strategies C) marketing audit D) market monitoring E) resource allocation