When an effort is made to make a sample representative by selecting names from a sampling frame following a pre-determined pattern, such as picking every fourth name, the sampling technique is known as ________

A) simple random sampling
B) systematic sampling
C) cluster sampling
D) cross-tabulation sampling
E) a census


Answer: B

Communication & Mass Media

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A major consequence of our way of processing information is that ______.

A. we treat each situation as new and full of possibility B. we are entirely reliant on others to tell us what is happening C. we are incapable of forming an opinion on a subject D. we have a view of the world that is highly biased

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Which barrier to accurate perception is involved when we fail to focus on important

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_____ is the practice of ignoring the values, needs, interests, and subject-specific knowledge of some audience members, leaving them to feel excluded.

a. Stereotyping b. Marginalizing c. Profiling d. Formalizing

Communication & Mass Media