All of the following measure readership except:

a) Unaided recall
b) Aided recall
c) Perception test
d) Recognition


c

Communication & Mass Media

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People in conversation may alternately talk and listen, and don't interrupt one another, but in public speaking the roles of speaker and audience aren't as clearly defined

Indicate whether the statement is true or false

Communication & Mass Media

The use of plausible but fallacious reasoning is called

a. hyperbole. b. synecdoche. c. sophistry. d. blasphemy.

Communication & Mass Media

Cynthia decides to give a speech entitled, "Why The Catcher in the Rye is my favorite book." This is an example of a(n) _______ topic

a. self-generated b. occasion-generated c. audience-generated d. research-generated

Communication & Mass Media

What form of question gives respondents the freedom to express their thoughts and allows them to answer in their own words?

a) Ope b) Closed c) Primary d) Secondary

Communication & Mass Media