When a customer feels regret after purchasing a product, she is experiencing ________
A) psychography
B) a heuristic
C) an operant reaction
D) cognitive dissonance
E) a conditioned response
D
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One of the problems with using a variety of channels (multiple-channel system) is loss of control over some part of the system
Indicate whether the statement is true or false
Fairness and honesty in business are two important ethical concerns.
Answer the following statement true (T) or false (F)
When internal customers purchase directly from unqualified customers and bypass the purchasing department in the process, this is called ________
a. Maverick spending b. Internal spending c. Abnormal spending d. Indirect spending e. External spending
Using the example of the merchant, Aquinas makes the point that:
a. Cicero was correct when Cicero said that it is a legal imperative for the merchant to tell the villagers about the other merchants b. Cicero was not correct since the original merchant didn't know if the other merchants would appear and thus should be able to withhold that information c. Cicero was not correct because Aquinas believed that the merchant should be able to charge anything he wanted regardless of whether information was withheld or given incorrectly