Which of the following is most consistent with the marketing research process discussed in the text?
A. "We pay a lot for marketing research experts, so our managers don't waste time trying to figure out how projects should be conducted."
B. "Often all we need to solve our problems is secondary data."
C. "We always use mail surveys, so that we won't have to worry about nonresponse problems."
D. "We know that time is always short, so as soon as we define the problem we get on with our data collection."
E. None of these answers is correct.
Answer: B
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