Which of the following is included in the definition of interpersonal communication as
discussed in the textbook?
A) managing relationships B) impersonal
C) one-to-many D) common goal
A
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Which of the following statements about monologic and dialogic communication is true?
A) Monologic communication is usually preferable to dialogic communication. B) Dialogic communication involves striving for empathy and mutual understanding. C) Monologic communication is preferable in stressful situations. D) Monologic communication is preferable in non-stressful situations.
A __________ is a relatively enduring set of beliefs around a person, group, idea, or event that
predispose an individual to respond in a particular way. A. value B. belief C. advocate D. attitude
Which type of presentation is a formal event at which the speaker uses visual aids to give the presentation?
a) Sales presentatio b) Proposal c) Motivational session d) Crisis situation
Which of the following is not a tool or technique of product differentiation used in the electronic and digital media?
a. programming schedules b. advertising rates c. marketing campaigns d. unique formats e. target-specific consumer interests