Briefly describe geographic segmentation
What will be an ideal response?
Geographic segmentation calls for dividing the market into different geographical units, such as nations, regions, states, counties, cities, or even neighborhoods. A company may decide to operate in one or a few geographical areas or operate in all areas but pay attention to geographical differences in needs and wants.
You might also like to view...
Which of the following is most likely to be associated with selling of trademarked goods through channels of distribution that are not authorized by the holder of the trademark?
A) a gray market B) a multiple-channel system C) a black market D) a hybrid system
________ is an approach for improving supply chain efficiency in which the vendor is responsible for maintaining the retailer's inventory levels in each of its stores.
A. Efficient consumer response (ECR) B. Vendor-managed inventory (VMI) C. Reverse logistics D. Quick Response (QR) system E. Collaborative planning, forecasting, and replenishment (CPRF)
Describe the benefits of a team charter.
What will be an ideal response?
A debit balance in the allowance account may exist before recognizing estimated uncollectibles for the period because
a. firms sometimes write off specific customers' accounts during an accounting period as the firm identifies the specific customers whose accounts have become uncollectible. b. firms generally wait until the end of the accounting period to recognize bad debt expense for the period. c. the account will always have a credit balance after recognizing the provision for estimated uncollectibles for the period. d. all of the above. e. none of the above.