(8) CPM (cost per thousand) display advertising on site, CPC (cost per click) advertising on site, - sponsorship of site sections or content types, - affiliate revenue, transaction fee revenue, subscription access to content or services, pay-per-view access to document:, subscriber data access for email marketing
What will be an ideal response?
the main types of online revenue models
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Core applications are also called OLAP
Indicate whether the statement is true or false
Conclusive research should be used when management realizes a problem exists but does not yet understand why
Indicate whether the statement is true or false
In a standard audit program for goodwill impairment testing, if the original reporting unit no longer exists because operations have been fully integrated into operations of the parent company, which approach should the auditor take?
a. Compare market value with carrying value. A market value less than carrying value is presumptive evidence that goodwill has been impaired. b. Compare fair value with realizable value. A fair value less than realizable value is presumptive evidence that goodwill has been impaired. c. Compare book value with realizable value. A book value less than realizable value is presumptive evidence that goodwill has been impaired. d. Compare book value with market value. A market value less than book value is presumptive evidence that goodwill has been impaired.
A) home, car, furniture B) stocks, bonds and mutual funds C) planning for insurance, investing, financing, and retirement D) amounts owed that are due in less than one year
E) cash, checking account, and money market account F) assets less liabilities 16) liquid assets 17) investments 18) current liabilities 19) net worth 20) household assets 21) financial plan What will be an ideal response?