When Janet saw the banner ad for Dice, an employment agency for software programmers, she used her mouse to access the site's home page. If the advertising rate for the banner ad were determined by the number of people who saw the banner, clicked on it, and visited the home page, then the publisher would be charging Dice according to
A. site landing pages.
B. click-throughs.
C. advertising links.
D. media linkages.
E. web visits.
Answer: B
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To calculate the amount of net income assignable to common shareholders' equity, the analyst does not
a. subtract all amounts required to compensate other providers of financing for the use of their funds. b. make any further adjustment for interest. c. subtract from net income any earnings allocable to preferred stock equity usually the dividends on preferred stock declared during the period. d. subtract dividends on common stock. e. none of the above
The DuPont return on asset ratio would include which of the following?
a. Net profit margin b. Return on equity c. Net income to fixed assets d. Return on investment
Conducting a pilot test of a survey instrument involving a small group of the population can
a. correct problems in clarity, ease of answering, and quality of answers. b. complicate the clarification of questions developed for a larger sample group. c. be a better alternative to the use of open-ended questions. d. use information from biased sources and correlate it to unbiased sources.
The U.S. Postal Service (USPS) argues that its express service is comparable to what is offered by FedEx and that its prices are much lower. Yet, FedEx dominates with more than a 45 percent share of the express-delivery market. Which of the following statements describes this situation?
A. The USPS is perceived as offering greater customer value. B. FedEx is perceived as offering greater customer value. C. FedEx and the USPS offer the same customer value. D. Customer value is not an issue in deciding which express-delivery service to use. E. The USPS should lower its prices even further to increase market share.