This is a measurement of how many different listeners hear the commercial:

A. impressions B. reach C. share D. both A & B E. both B & C


B. reach

Communication & Mass Media

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_____ organization is based on location or position

Fill in the blanks with correct word

Communication & Mass Media

One of the symptoms of groupthink is acceptance of group members who dissent

A. True B. False

Communication & Mass Media

Which of the following statements about friendships is FALSE?

A. Friendships are the same in both sexes. B. Friendships usually occur between peers. C. Friendships are voluntary. D. Friendships are governed by rules.

Communication & Mass Media

Comparative advantages order is most appropriate when the audience already agrees that a problem exists.

Answer the following statement true (T) or false (F)

Communication & Mass Media