A campaign objective should connect four key elements. State what they are.

What will be an ideal response?


Target audience, specific outcome, measurement of change of outcome, target
date

Communication & Mass Media

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When presenting a speech of description, it is particularly important to _____

A) take great pains with your language to help your audience visualize your subject B) use numerous visual aids rather than try to depict things in language C) explain the technical intricacies of your subject using technical terms D) avoid addressing philosophical subjects since description is impossible

Communication & Mass Media

Tim wears nice suits, has a large office, and drives a new car. These nonverbal indicators suggest he has high

A. status B. immediacy C. importance D. adaptability

Communication & Mass Media

The quality of data interpretation cannot be better than the quality of data collected.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Linguistic ________ suggests that because language determines our perceptions of reality, people see the world differently depending on what language they speak.

A. determinism B. abstraction C. relativity D. ambiguity

Communication & Mass Media