Case Based Critical Thinking ? Case 1 ? Mark has taken his team on an educational retreat: they visited print shops and web design houses to see firsthand how the various products that they create are manufactured. One of the things they discussed at length is color theory and various color models. Now that they've returned, Mark is keeping an eye and an ear on the group to see how much they've remembered. Mark's team has been hired to design the magazine cover for a major city. It will be printed in color on glossy high-quality paper. The client says that every month the name of the magazine will print in the same royal blue color. Why does Mark feel it's imperative that the blue be specified as a spot ink as opposed to a process tint?

Question

What will be an ideal response?

Answer 1

For consistency. This is the identity of the magazine; the blue must be the same blue every month. A process tint always fluctuates - the mixture of the inks is never identical from copy to copy. A spot ink is blue - right out of the can. It's pre-mixed. It will print the same blue copy after copy after copy.