Describe the differences between chain stores and franchises
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Chain stores consist of two or more outlets that are commonly owned and controlled. Chain stores have the advantage of buying in larger quantities at lower prices and sharing resources to hire specialists to help with decisions in pricing, promotion, merchandising, inventory, and sales forecasting. Franchises are not commonly owned and controlled; instead, a franchise is a contractual association between a manufacturer, wholesaler, or service organization and an independent businessperson who buys the right to own and operate one or more units within the franchise system.
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Import quotas are designed to prevent
A. embargoes. B. dumping. C. exports. D. tariffs. E. outsourcing.
Compare and contrast advertising and sales promotion as marketing communication tools
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What are the two sources of power?
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Although Louisa May Alcott is best known for her book Little Women, published in the late 1860s. She had been writing stories, poetry, thrillers, and juvenile tales since 1851 under the pseudonym Flora Fairfield
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