What other groups besides MADD might have been offended by the "Drinking 101" spread? Can you name any publics that would approve of the spread?
What will be an ideal response?
Government regulators, shareholders, law enforcement agencies, health care
officials, college administrators, parents groups, SADD (Students Against Drunk
Driving) -- and even the liquor industry -- would think this was a bad idea. No
one, including a liquor industry struggling to position itself as being socially
responsible, would embrace this spread as a "great idea."
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The ________ value expresses the belief that even the most unattainable goals can be reached if one just works hard enough and "keeps smiling."
a. achievement and success b. change and progress c. ethical equality d. effort and optimism
Salancik and Pfeffer suggest information in the social environment does not provide the individual with information about appropriate attitudes
Indicate whether this statement is true or false.
The type of informative speech where the speaker talks about someone famous or someone he or she knows is a
a. biological speech. b. genealogy speech. c. historical speech. d. biographical speech.
_____ are close, personal friends with whom one shares a high degree of interdependence, commitment, disclosure, understanding, affection, and trust.
a. Contacts b. Strangers c. Intimates d. Acquaintances