To generate publicity about the Yahoo! Personals online dating service, a Hollywood screenwriter ________

A) conducted online chats about her love life
B) wrote the script for the movie "You've Got Mail"
C) lived and dated for three days under a Los Angles billboard
D) allowed a webcam to follow her around for a week
E) took out classified ads in more than 100 newspapers


Answer: C

Communication & Mass Media

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David Sarnoff:

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What is it that persuasion does not necessarily require?

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