To generate publicity about the Yahoo! Personals online dating service, a Hollywood screenwriter ________
A) conducted online chats about her love life
B) wrote the script for the movie "You've Got Mail"
C) lived and dated for three days under a Los Angles billboard
D) allowed a webcam to follow her around for a week
E) took out classified ads in more than 100 newspapers
Answer: C
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A. Algeria B. Egypt C. Iraq D. Sudan
David Sarnoff:
a. was the first president of CBS. b. started KDKA, the first commercial radio station. c. as a wireless operator, received a distress call from the sinking Titanic and eventually became RCA’s general manager. d. perfected a glass bulb called the Audion that could detect radio waves.
What is it that persuasion does not necessarily require?
A) values B) beliefs C) power D) influence
What kind of follow up is seeking elaboration on a response?
A) mirror question B) verifier C) reinforcer D) probe