Which of the following statements about fair value is true?
A) ?Level 1 inputs should be used to determine fair value only when Level 2 and Level 3 inputs are not available.
B) ?Level 3 inputs are observable market prices for similar assets in active markets.
C) ?Fair value accounting is also known as "mark-to-market" accounting.
D) ?Fair value is a measure of market-based entry value.
C
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Which of the following statements is true about a monetize-cash-flow defensive strategy?
A) It operates with minimal marketing resources. B) It is used when an optimize position strategy is viable. C) It allows a business to exit a market quickly. D) It is used by a business to exit the market slowly. E) It aims to extract the maximum long-run cash flow from the market.
Goods must be of the highest quality possible to be merchantable
a. True b. False Indicate whether the statement is true or false
Which promotional approach emphasizes the importance of securing the wholehearted cooperation of channel members to promote the product in the channel and to the final user?
A. pushing B. decoding C. franchising D. encoding E. pulling
Two conflicting parties who highlight each other's shortcomings rather than solving the source of the conflict are focusing on
A. people instead of the problem. B. developmental goals. C. interests instead of demands. D. the problem instead of winning. E. superordinate goals.