The use of someone else's likeness for a commercial purpose without consent is

A) appropriation
B) intrusion
C) false light
D) fraud
E) slander


Answer: A

Communication & Mass Media

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In City of Erie v. Pap’s A.M., a 2000 decision, the Supreme Court:

a) allowed a city to ban all adult businesses anywhere in town; b) said that a city had to allow adult businesses somewhere within city limits; c) said that a city had to allow a private club to have nude dancing; d) allowed a city to ban nude dancing in a private club; e) held that a performance artist’s work was legally obscene.

Communication & Mass Media

As an audience member, Thomas prefers speeches to be clearly organized, and prefers a linear, step-by-step structure. Whichof the following types of cultures does Thomas most likely come from?

A) low tolerance for uncertainty B) individualistic C) collectivistic D) high tolerance for uncertainty

Communication & Mass Media

What is the primary determinant of video quality?

A. editing B. stability C. framing D. transitions

Communication & Mass Media

To provide variety during a long presentation, you can ask questions of listeners. The best technique is to

A. pull a name from a hat. B. call a listener's name before you ask the question. C. call a listener's name after you ask the question. D. ask for volunteers.

Communication & Mass Media