Explain what a fully-focused and a market-focused strategy are and discuss the opportunities and risks inherent in selecting each strategy
What will be an ideal response?
A fully-focused organization provides a limited range of services to a narrow and specific market segment. Opportunities in this strategy include developing recognized expertise that retains a competitive advantage over other firms. A risk is that the market may be too small to generate the volume of business necessary.
A market-focused organization concentrates on a narrow segment with a wide range of services. This strategy offers the opportunity to sell multiple services to a single customer that enhances the value of promotional efforts. Managers need to ensure that the firm has the ability to excel at many different tasks and understand what services go together per customer purchasing practices and preferences.
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