Which of the following is true of the Privacy Promise launched by the Direct Marketing Association (DMA)?
A) It forbids all DMA members from spending excessively on digital advertising.
B) It requires all DMA members to notify customers when any personal information is rented, sold, or exchanged with others.
C) It recommends that DMA members help each other by sharing customer psychographic data.
D) It forbids DMA members from sending e-mail, mail, or phone offers to any customer.
E) It encourages DMA members to create more digital content that is tailored for children under age 13.
B
You might also like to view...
In a bar chart depicting a percentage distribution, "high variability" is noted when:
A) the bars are roughly equal B) one bar is much larger than all the other bars C) two or more bars are much larger than all the other bars D) the bars are divided into sub-bars E) none of the above; a bar chart cannot show variability
The corporate characteristic of free transferability exists if the corporate stock is subject to a buy-sell agreement.
Answer the following statement true (T) or false (F)
The cost of a building depends on whether the company is constructing the building or is acquiring an existing one
Indicate whether the statement is true or false
An employer's discrimination against employees on certain grounds may violate federal law
Indicate whether the statement is true or false