Advertising directed toward a mass market is usually a good way to position a complex product
Indicate whether the statement is true or false
FALSE
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_____________ occurs when the employee summarizes the messages in such a way that emphasis is placed on certain aspects of the message.
a. Gatekeeping b. Summarization c. General distortion d. Withholding
Safari Equipment Company has several divisions that are investment centers. Data for the Boat Division and the Trailer Division are shown here:
Which of the following statements would be the most meaningful interpretation of this data?
A) The Boat Division's performance is better than that of the Trailer Division because it has higher assets.
B) The Boat Division uses its assets less efficiently than the Trailer Division does because it has a lower return on investment.
C) The Boat Division shows a more efficient use of assets than the Trailer Division because it has a higher operating income.
D) The Boat Division is financially more successful than the Trailer Division because it shows an increase in assets.
Picabo drives a truck as an employee for Quik Delivery, IncPicabo would most likely be considered acting outside the scope of her employment if she A) crashed into a car at the airport while off duty
B) hit a pedestrian in a parking lot during a "working" lunch. C) ran over an attendant at Quik's gas station while refueling the truck. D) smashed into a store-front while intoxicated on-duty.
Describe and explain when a company's resources can be viewed as its core capabilities.
What will be an ideal response?