A rumor has been going around that Great Western Beef Co., Inc., is closing its packing plant in Lincoln, Nebraska. According to the rumor, a local health department official stopped a truck on its way through the front gate of the plant and discovered that it was full of dead cats. Subsequent investigation revealed that the company had been augmenting its alleged beef products with cat meat. As president of the company, Todd knows that this is absurd-all except the part about the plant closing, which is a consequence of company restructuring. He and his chief information officer have dealt with damage control internally, but the issue still needs to be addressed with the public at large. Todd should
A. do his best to ignore the rumor entirely and reply "no comment" to any questions because the plant closings are really an internal company matter.
B. hold a press conference personally, announce that the plant is closing, and explain why without alluding to the rumor.
C. have the chief information officer address the cat rumor through a press conference and a series of television commercials.
D. put together an advertising campaign that portrays Great Western as an all-American company that has fallen on hard times and regrettably must restructure.
E. arrange for one of the front-line workers to go before the media and explain that he has worked at the plant for years and never seen anything odd in the meat there.
Answer: B
You might also like to view...
Which of the following value creation processes means detailing the brand relationship journey in a
narrative way, often anchored by and peppered with milestones? A) documenting B) milestoning C) badging D) evangelizing E) staking
Carmen is giving a persuasive presentation at her university tomorrow. During the speech design process, Carmen asks herself why her audience is showing up, how the topic could be viewed, and what other speakers will be talking about. These questions are all a part of her
a. physical questions. b. relational questions. c. audience analysis. d. context analysis.
For financial statement audit purposes, when auditing debt obligations and stockholders' equity transactions, the auditor will most likely perform a substantive audit, and therefore will not perform tests of controls for the debt and equity accounts
a. True b. False Indicate whether the statement is true or false
The amount of the "adjusted balance" appearing on the bank reconciliation as of a given date is the amount that is shown on the balance sheet for that date
Indicate whether the statement is true or false