Pulse Mobiles Inc. is a cell phone manufacturing company. Its latest range of smartphones are visually similar to the Y-series range of smartphones from Talkie Gen Inc., in terms of its shape and look-and-feel. Which of the following strategies has Pulse Mobiles Inc. used to replicate the valuable and rare resource of Talkie Gen Inc.?
A. strategic equivalence
B. substitution
C. direct imitation
D. innovation
Answer: C
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Cliches are handy verbal shortcuts that should be used whenever possible to shorten business messages
Indicate whether the statement is true or false
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