If you were a purchasing agent facing a modified rebuy situation, how would you describe that situation?
What will be an ideal response?
The buyer wants to modify product specifications, prices, delivery requirements, or other items. The modified rebuy usually involves additional participants on both sides.
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) When you lead, instruct, challenge, or induce your audience to act on or accept your solution, you are at which step of Monroe's Motivated Sequence?
A) action or approval B) visualization C) attention D) solution
Outside marketing research companies hired to supply marketing research data are called external suppliers
Indicate whether the statement is true or false
Raleigh is in the process of developing a code-writing team for his accounting firm of 15 employees. Who in the company should be a part of this team?
a. himself and two or three trusted employees b. everyone c. himself and the HR director d. a group of six or seven of the oldest and most-respected employees
Robert S. Custer owns approximately 97 acres in Cumberland Valley Township, Bedford County, where he operates a nursery business. In March 2015, Custer purchased an electric generator for $1,500. Custer had the generator installed on a concrete pad near
his greenhouses and then had a steel shed type of enclosure installed around the pad and generator. The generator is bolted to the concrete to prevent vibrations and reduce noise. The generator is needed for back-up electricity for heating the greenhouses should an outage occur. Custer has run into financial difficulties and the bank is foreclosing on the land on which the nursery is located. Custer is vacating the premises and wants to take the generator with him. Is the generator a fixture or personal property?