What does Howard Aldrich (2002) argue about size as a contingency of organizational structure?
a. Size is the critical factor in organizational structure
b. Size is unrelated to organizational structure
c. Size is an effect of structure, rather than a cause of structure
d. Size is the cause of structure, rather than the effect of structure
c. Size is an effect of structure, rather than a cause of structure
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In terms of the creative brief, an endorsement by 8 out of 10 doctors recommending a product is a form of:
A) disclaimer B) message theme C) support D) constraint
If a company distributes stock to employees by granting stock options, employees exercise the option when they
A. liquidate the stock. B. distribute the stock. C. sell the stock. D. retain the stock. E. purchase the stock.
Which of the following will help you move the message from a plan to a draft?
A) Analysis B) Outlining C) Composing D) Writing E) Evaluating
Describe the advantages of the two different distribution channels employed by Lever.
What will be an ideal response?