After identifying the general purpose, the next task of a public speaker is to

a. identify the audience.
b. understand the audience.
c. select your topic.
d. identify a specific purpose.


Ans: b. understand the audience.

Communication & Mass Media

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Kristy texts Ivor:

"Will you meet me for lunch?" Ivor is in a hurry, so he only has time to text back one word: "no." When Kristy receives this short message, she wonders if Ivor is angry with her. This illustrates the idea that A. Verbal code can be difficult to decode accurately. B. The more codes operating in a channel, the more chances exist for communication breakdown. C. CMCs convey nonverbal code. D. CMCs are rich medium channels.

Communication & Mass Media

News content is richer and confidence in news media has improved

Indicate whether the statement is true or false

Communication & Mass Media

What is a speech of introduction?

a. a speech honoring a person, group, or event b. a speech introducing a featured speaker to an audience c. a speech conferring an award, a prize or some other recognition d. a speech designed to make a point through the creative, organized use of humor

Communication & Mass Media

Operating several cable systems in the same geographical area under a single manager is referred to as

a. multiplexing. b. networking. c. clustering. d. franchising.

Communication & Mass Media